Generative AI is changing how people discover content. To adapt, teams now need two capabilities: (1) real AI bot tracking (e.g., GPTBot, ClaudeBot, PerplexityBot) and (2) an AI visibility audit that shows how assistants actually present your site. This comparison focuses on those two dimensions across verified tools and explains where AIsearchIQ fits best.
What We Compare
- Real Bot Tracking & Detection: Can the tool detect AI crawlers and attribute AI-driven visits?
- AI Visibility Audit ("how AI sees your site"): Can the tool surface snippets/citations and diagnose how assistants describe your pages/brand?
Summary Table (at a glance)
| Tool | Real Bot Tracking | AI Visibility Audit | Notable Proof / Docs |
|---|---|---|---|
| AIsearchIQ | Yes — bot identity breakdown, inferred AI CTR | Yes — free snapshot + advanced audit | Homepage, How it works |
| Diib (Dibb) | Partial — guidance & robots/permissions education; no dedicated AI traffic analytics | Content/AEO guidance (no live AI result snapshots) | AEO vs SEO, AI bots & robots.txt |
| Spyglasses | Yes — AI bot vs AI-referred human visits; GA4 integrations | Yes — brand accuracy report & share-of-voice across assistants | Site, Report guide |
| Meridian | Signals via "Website Insights" (AI index/visitor claims) | Yes — visibility scores, citation tracking | Platform, Website Insights |
| Profound | Enterprise visibility data; public weekly leaderboards | Yes — visibility & citations across assistants | AI Visibility Leaderboard |
| Otterly | Primarily monitoring/position tracking inside Semrush | Yes — brand/link visibility in AI search | Semrush app |
| Peec | No dedicated bot traffic; prompt-based visibility tracking | Yes — brand mentions & source citations tracking | Site, Docs |
| Peasy | Yes — AI traffic & crawler analytics (server-side) | Yes — AI visibility overview & quoted-text tracking | Site, Pricing/features |
Deep Dive
1) Real Bot Tracking & Detection
AIsearchIQ logs actual AI crawler hits by identity (e.g., GPTBot, Claude, Perplexity) and correlates those events with human visits to estimate inferred AI CTR. See product overviews here:homepage,how it works. For context, OpenAI documents its official GPTBot crawler and how it can be allowed or blocked via robots.txt—useful when interpreting bot logs:OpenAI GPTBot docs.
Spyglasses provides enterprise-grade analytics that separate AI bot visits from AI-referred human traffic and can forward events into analytics stacks (e.g., GA4):site,report guide.
Meridian markets "Website Insights" that show how AI engines index your content and send visitors, with broader visibility/citation scoring:Website Insights,platform.
Peasy positions as an AI traffic & crawler analytics platform (server-side), surfacing AI assistant referrals and quoted-text tracking:site,pricing/features.
Diib (Dibb) focuses on education and AEO strategy; it provides guidance on robot permissions and AI-era SEO but not dedicated AI bot traffic analytics:AEO vs SEO,blocking AI bots.
2) AI Visibility Audits ("How AI Sees Your Website")
AIsearchIQ offers a free snapshot audit and a deeper paid audit to show how assistants surface your content and where gaps exist:how it works,advanced audit.
Spyglasses provides an AI Visibility Report that compares your canonical brand facts to how AI platforms describe you, with accuracy scoring and fixes:site,report guide.
Meridian features visibility scores and citation tracking to quantify brand presence in AI answers:platform.
Otterly (via the Semrush App Center) monitors brand/links across AI search experiences including AI Overviews and ChatGPT/Perplexity:Semrush app.
Peec tracks mentions and citations across assistants (prompt-based visibility):site,docs.
For broader context on Google's AI experiences and how source links/citations appear, see Google's official guidance:AI features & your website. And for assistants that routinely cite sources, Perplexity documents its citation-forward results:Perplexity help.
So… Which Tool Should You Choose?
- If you need both: ongoing bot tracking and on-demand "how AI sees us" audits with clear next steps, AIsearchIQ is the most balanced solution.
- If you're enterprise & brand accuracy–led: Spyglasses offers deep brand parity checks and robust analytics.
- If you want AI monitoring inside your SEO suite: Otterly integrates via Semrush's app.
- If you want prompt-based visibility only: Peec covers brand mentions/citations across assistants.
- If you want server-side AI traffic analytics on a budget: Peasy provides crawler analytics and AI referral tracking.
- If you want AEO coaching and SEO fundamentals: Diib (Dibb) is a helpful starter for AI-era content strategy.
Why AIsearchIQ Often Wins
In 2025, visibility without attribution is risky. With AIsearchIQ, you get real bot data (who crawled what, when) and real outcomes (AI-referred visitors, inferred CTR) in one place—something traditional analytics don't expose. Then the built-in AI visibility audit helps you close gaps so assistants cite the right content. For many teams, that all-in-one workflow is the fastest path from "we think AI mentions us" to "we know AI drives results."
Compare AIsearchIQ with Your Current Tool
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Analyze Your Site for AI Citations →Verified Sources
- AIsearchIQ — Homepage
- AIsearchIQ — How it Works
- AIsearchIQ — Advanced AI Visibility Audit
- Diib — Answer Engine Optimization (AEO) vs SEO
- Diib — Should I block AI bots?
- Spyglasses — Platform
- Spyglasses — How to use your AI Visibility Report
- Meridian — Platform
- Meridian — Website Insights
- Profound — AI Visibility Leaderboard
- Otterly — Semrush App
- Peec — Site
- Peec — Docs
- Peasy — Site
- Peasy — Pricing & Features
- OpenAI — Overview of OpenAI Crawlers (GPTBot)
- Google Search Central — AI features & your website
- Perplexity — How it works (citations)
Written by the AIsearchIQ Editorial Team · Back to Insights